About this piece "Flower City Printing Brochure" Every printed job has two constants, ink and paper. Every superbly printed job seeks to uniquely separate itself in the viewers mind by the clever application of ink in a dizzying variety of astonishing creativity. Ink and its close cousins of varnish and lamination are used throughout the Flower City Printing "What's the Big Idea" capabilities brochure in a tour de force of technique which affirms Flower City's skill in using ink to make paper come alive in new dimensions. For example, the liner notes state: '4/C process photo was printed with a bump red plate and finished with an overall U.V. lamination.' The judges were impressed - use of ink that makes one think.