About this piece "InStyle Magazine - What's New and Sexy" The Mission of the Print On Demand Initiative (PODi) is to evangelize the use of short run, variable data, personalized printing, most commonly using digital printing devices. Direct mail is the 'killer app' for personalized printing. This wonderful piece gets right in your face and plants a big wet one smack on your kisser. The inherently flat medium of print comes alive to enthrall the recipient with the pucker power of a crimson kiss. Or, as the copy inside the mailer tells it, the Print on Demand Initiative Best Direct Mail Package Award is the perfect marriage of kiss and sell. Our loudest applause for Applied Printing Technologies, our first ever dual winner in the Best of the Best