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Karat Digital Press
Best Emerging Technologies presented to
Metropolitan Fine Printers, Inc.
Vancouver Club

About this piece

"impossible"

When Starbuck signed on with Captain Ahab in the search for Moby Dick they found the task Impossible.  When the neophyte mathematician confronts the concept of infinity (or perhaps Stephen Hawking’s intellect) she may find comprehension Impossible.  And when they wanted Natalie Cole to sing the song “Unforgettable”, with her long deceased father, they said it was Impossible. Except for digital technology.

One judge, who rather resembled our Chairman, Ray Rafalowski was heard to say, “I have no idea how they did that.”  Nor can you or me because the aptly named Impossible poster by first time entrant, Metropolitan Fine Printers, a brand new member in Vancouver, seems beyond our ken.  How does one understand, much less explain a printed job with 1,697 lines per inch, or 11,519,236 halftone dots per square inch in ravishing 4 colour process?  Who the heck knows?

The judges oohed and they cooed and they were over awed, but at the end of the day, they found it not only possible, but perfectly appropriate to grant the inaugural Karat Best Use of Emerging Technologies to Metropolitan Fine Printers.