|
About this piece
"impossible"
When
Starbuck signed on with Captain Ahab in the search for Moby Dick they
found the task Impossible. When
the neophyte mathematician confronts the concept of infinity (or perhaps
Stephen Hawking’s intellect) she may find comprehension Impossible. And when they wanted Natalie Cole to sing the song
“Unforgettable”, with her long deceased father, they said it was
Impossible. Except for digital technology.
One
judge, who rather resembled our Chairman, Ray Rafalowski was heard to
say, “I have no idea how they did that.”
Nor can you or me because the aptly named Impossible poster by
first time entrant, Metropolitan Fine Printers, a brand new member in
Vancouver, seems beyond our ken. How
does one understand, much less explain a printed job with 1,697 lines per
inch, or 11,519,236 halftone dots per square inch in ravishing 4 colour
process? Who the heck knows?
The
judges oohed and they cooed and they were over awed, but at the end of
the day, they found it not only possible, but perfectly appropriate to
grant the inaugural Karat Best Use of Emerging Technologies to
Metropolitan Fine Printers.
|