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About this piece
"jack in the box"
After a
year or more of disturbing financial pratfalls, for way too many public
companies, wouldn’t it be fun to see a tongue in cheek annual report?
While the International Gallery judges cannot vouch for the
financial data, (we leave that to the CPAs) they can vouch for the rather
delicious presentation of the Jack In The Box Inc., annual report for
2000.
With a salty refusal to take themselves too seriously; the firm
presents a wicked send up of the tradition annual report and one
apparently devoid of saturated fat!
The technical details include illustrations both hicksville and
historical which were set up from original photos, yielding the vivid
impression of dimensional shadows. The execution of this annual report
required perfect plate making and expert color matching.
The judges were in agreement, for a project bearing the unique
watermarks of humor and hubris; first time entrants, and new Member at
Large, Lithographix of Los Angeles wins the Mitsubishi Litho Presses USA
Best Annual Report Award.
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