About this piece "Datek Online - Direct Mail" Recently, one of the myriad junk e-mails lurking in the ether spouted some allegedly fact-based white noise and other eco babble about the dastardly demon called direct mail.  A printer in Des Moines posted his rejoinder – he hopes his customers continue to order direct mail projects since each one requires ink and paper.  In truth, direct mail remains a highly cost efficient marketing method. Applied Printing Technologies is no stranger to winning Best of the Best Awards, and this year wins the Western States Envelope, Best Envelope Award with a cutting edge design that required printing and then converting a 4/c process envelope with an aqueous coating and a custom die cut poly window for the Datek Online “Direct Mailing” Brochure and Envelope. Direct mail and their envelope transports are alive and well.