About this piece "Capabilities Brochure/Corporate Identity" In every International Gallery one can hear the buzz – the buzz of judges talking amongst themselves – “Hey, let me show you this piece, it’s really cool!”  Despite its quicksilver namesake, the Capabilities Brochure from Mercury Print Productions and the Rochester Club is just such a buzz creating entry. Designed by Grafik Communications in Alexandria, Virginia, the brochure is a clever riff on the various meanings and manifestations of the word Mercury.  Odes to Elemental Mercury, or Mythological Mercury, or even the Mercury Theatre provide jumping off points for a tangible review of the firm’s prowess. In Roman times, the first fig harvested from a fig tree was dedicated to Mercury – “Ficus ad Mercurium,” or so the saying goes.  In fact, the Roman slogan was a salute to the fruits of one’s labours.  Mercury Print Productions received a rousing endorsement for their labours when the judges awarded them the MyFujiFilm.com Best Printers Self Promotion Award. We congratulate them on their Award and on their Buzz!