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FujiPhotoFilm USA
 Best in Color Award presented to
Lithographix,
Eleventh District

About this piece

"Takashimaya Brochure"

Imagine:  Almost soundlessly, the perfectly crafted yet absurdly delicate paper screen slides away to reveal the tiny paradise of the Japanese Tea Garden.  Every pebble placed precisely, the only goal to foster contemplation of the sublime beauty of the simplest form. 

            The Takashimaya Brochure markets an exotic array of products whose hallmarks are simple design, flawless form and superb craftsmanship.  The story of the pre-eminent retailer is told through wood block allusion, exquisite pearlized paper and darkly surprising color renditions, perfectly executed to entice the shopper to calmly dally in an oriental oasis on New York’s Fifth Avenue.

            The judges found this to be a serendipitous choice as the FujiPhotoFilm USA Best Use of Color Award, which is proudly presented to Lithographix of San Francisco.