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For the
production of
"Big Mac Translite Sign"
Kustom Group is a first time sponsor of the Best of the Best Awards and is a particularly apt sponsor of the Best Emerging Technologies Award since Kustom markets just such a technology. Kustom Group has introduced the graphic arts industry to the GATF Intertech Award winning JWT® technology. JWT® means Just Water Technology and allows a printer to perform high quality litho printing without using any fountain solution or alcohol substitutes in the dampening systems.
Congratulations to Stevenson The Color Company and
Stern Advertising on their victory in winning the inaugural Kustom Group Best Emerging Technologies Award for the Big Mac translite sign, on behalf of MacDonald's.
The entry is a point of purchase translite sign advertising the Big Mac sandwich. The piece was run on styrene stock with JWT®. The process allowed better saturation of ink color and dramatically reduced drying time which allowed backing up the front side of the sign with a dead match reverse image and touch color. Total turnaround time was 24 hours. The client was especially pleased with the color depth and saturation levels achieved.
Since 1926, Stevenson has proudly maintained a standard of printing excellence unmatched in the industry. Now showcasing capabilities in craftsmanship and technical skill in image/data management, color separation, digital photography, sheet fed printing, and digital prepress services and both digital offset plate making and
digital flexo plate making.
Kustom Group began operations in 1989 and is headquartered in Richwood, KY, a suburb of Cincinnati, Ohio. Combining talented employees and ideas, to create specialized products for a variety of printing ink and coating applications. Their versatility in oleo resinous, aqueous and energy curable chemistry makes Kustom Group unique among their peers. In addition, the Kustom team has a broad understanding of the graphic arts industry from polymer and pigment chemistry to ink making technology and pressroom service experience. Kustom Group prides itself in taking a creative approach to developing solutions for unique industry situations and creating products to accommodate client's particular needs.
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