“G-Print is ON”, Grycksbo Paper
Hello
While rummaging about on the Two Sides Campaign website (the pan-European effort to counter the belief that paper and by extension, ink on paper, is inherently uncool and anti-green) I found a reference to six wacky and utterly inspired short videos that remind us that paper can still be the far better choice. Here is the front door to Two Sides: http://www.twosides.info/
If you have been reading my posts, you know that I think North America could use a Two Sides campaign too! Our IAPHC Constant Contact newsletter which Lesley Addy sent out on 22 September 2009 titled "Fighting Back against the techno-swarms" saluted the efforts of Two Sides.
By searching You Tube under : "G Print is on", Grycksbo Paper one can quickly find links to all six of the deliciously wicked send-ups:
And to whet your whistle, we post the 'trailer' which is a compilation of some of the best scenes in the six video vignettes, or as a 13 year old young man in our house might opine, 'these are like totally random':
You can learn more about Grycksbo Paper, a Swedish paper manufacturer with a wunnerful (dare we say Lawrence Welk-ian?) off-center sense of humour at these links:
http://www.gprint.com/en/PAPERAID/
You have to love their tag-line: Working for paper awareness in an increasingly paperless society since 1740! 
On 6 November 2009 Grysckbo won a highly coveted award for its efforts:
"Grycksbo Paper has won the category ‘Promotional/Sales/Marketing Campaign of the Year’ for its ‘G Print is ON’ campaign at the PPI Awards 2009 gala in Munich. The main media channel for the award winning campaign is the internet and consists of humorous and surprising film sequences showing people struggling in a paperless world, as well as a campaign website with information and offers.
The PPI Awards are the paper industry’s equivalent to the film industry’s ‘Oscar’ awards. In the PPI Awards 2009, industry companies competed in ten different categories following earlier nominations. Grycksbo Paper was a nominated finalist in three of them: Promotional/Sales/Marketing Campaign of the Year, Business Strategy of the Year, and Environmental Strategy of the Year – Company.
Commenting on the ‘G Print is ON’ campaign’s success the judges said: ‘This winning campaign has been described as outstanding and brilliant by the judges - an entry which shows an impressive marketing strategy, utilising digital media with confidence, while at the same time encouraging increased paper usage. It is a campaign with a clear target audience and specific messages which shows an outstanding breakaway approach."
Cheers and a Very Happy Thanksgiving to our U.S. based readers!
