EFI and Starwood Join Forces to Enable Guest Printing

 Driverless Printing Solution Adds Valuable Business Service for Starwood Guests

 White Plains, N.Y. and Foster City, Calif. – April 21, 2005 – EFI (Nasdaq: EFII), the world leader in digital imaging and print management solutions for commercial and enterprise printing, and Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), one of the world’s leading hotel and leisure companies, today announced the availability of EFI PrintMe® mobile and Internet printing solution at Starwood properties through a global licensing agreement between the two companies. With PrintMe, Starwood guests can easily print from any mobile device, such as laptops, BlackBerry™, palmOne Treo™, PDA’s, camera phones, and smart phones, to any PrintMe-enabled printer.

 With more than 750 properties and more than 230,000 rooms in 82 countries, Starwood currently owns, manages and franchises hotels and resorts under the St. Regis®, The Luxury Collection®, Sheraton®, Westin®, W® and Four Points® by Sheraton brands. The company currently anticipates opening more than 70 new hotels in 2005 and 2006 in worldwide destinations. Starwood has rolled out PrintMe to100 hotels in North America and both the hotel operators and guests have enthusiastically embraced this easy to use and maintain printing solution.

 With the proliferation of high-speed Internet access at hotels, mobile professionals continue to identify printing as the most difficult task to complete while on business travel. PrintMe ends this frustration by enabling guests to easily print to any hotel printer via any Internet-enabled device. The hotel room quickly becomes a true “mobile office” and guests do not need additional software, driver downloads or IT support in order to use PrintMe.  

To use the secure, global PrintMe system, Starwood guests simply connect to the high-speed network at the hotel where they are automatically presented with Starwood’s in-room portal, which includes information and links to PrintMe. Guests then simply upload their documents through the PrintMe web page.  Printed documents are delivered to guest rooms, or held for printing until the guest personally retrieves it using a secure DocID number.
“Starwood evaluated many guest printing solutions before making the decision to work with PrintMe,” said Paul Barron, Starwood vice president of property technology. “Besides producing great-looking print-outs, without requiring guests to load software or printer drivers on their computers, our hotel associates and guests tell us that the solution is intuitive and extremely easy to use. We want our guests to know that we are thinking about their business needs and a simple, reliable printing solution helps these travelers increase their productivity without the stresses usually associated with printing at a hotel.”

 “With Starwood’s aggressive growth schedule, the company’s choice of EFI PrintMe is testament to both the strength of our solution and the simplicity of its installation,“ said Frank Mallozzi, EFI vice president of worldwide sales and marketing. ”We look forward to bringing EFI’s innovative PrintMe mobile printing solution to their growing number of guests, allowing them to readily print documents from a Starwood hotel room, anytime and practically anywhere in the world.”

 PrintMe allows hotel personnel to focus on guest service rather than technical support. The PrintMe Station is a simple, yet robust, self-sustaining network device impervious to viruses, spyware attacks, and software/hardware incompatibilities, and it will not require frequent Windows patches. Deployment and staff training are simple and cost effective as well. 

 Additional PrintMe capabilities of particular value to hotels include: 

• Auto Discovery - automatically locates where the user is and displays only the webpage relevant to that user. Hotel guests simply go to www.printme.com <http://www.printme.com/>  to automatically connect to the nearest PrintMe-enabled printer.  That simple URL makes it easy for hotels to integrate PrintMe into their portal and technology as well.
   

• Customizable Cover Pages - enables hotels to create cover pages that provide information about the facilities or to generate incremental revenue by selling advertisements or promoting services sold by the hotel.

 EFI solutions meet the demanding and dynamic needs of the mobile workforce. PrintMe smoothly integrates with the Company’s industry-leading Fiery print servers as well as the EFI SendMe document capture and distribution to enable the mobile professional to securely and easily print from mobile devices. Documents scanned on SendMe by the home office or a customer are immediately available for delivery to the mobile professional via e-mail, ftp, online repository or through a fax server. EFI is integral to the evolution of the digital networked copier market.

 Availability
To join the PrintMe network, hotels can contact their High Speed Internet Access (HSIA) Provider or contact an EFI sales representative at www.efi.com, sales@printme.com, or 800-875-7117.

About Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

 About EFI
EFI (www.efi.com) is the world leader in digital imaging and print management solutions for commercial and enterprise printing. EFI's award-winning technologies offer document management tools from creation to print, including high fidelity color and black and white Fiery® print servers that can output up to 2000 pages per minute; powerful production workflow and print management information software solutions for increased performance and cost efficiency; and an array of business-critical enterprise and mobile printing solutions. EFI maintains 22 offices worldwide.