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TMN 14 September 2001

Graphics Industry News with a piquant point of view

TMN is an online newsletter 'dedicated to individuals in the printing and graphic arts industry for the purpose of their self development, their companies success and the enhancement of the printing and graphic arts industry in society.  It does this through education, information and research.'  *

* From the Mission Statement of the IAPHC

Where have you gone Joe DiMaggio?

As a nation's innocence lies wounded, words are feeble and futile.  Only in prayer is there truth.  God speed all you innocents; God speed all you heroes.

Maybe it IS the economy, eh Genius?

With apologies to James Carville, we marvel at the retrenchment occurring all over the printing industry and we wonder if the economy or the Internet can truly be entirely to blame for the end of the good times roll.

"The Internet was not invented to reduce the amount of printing; but that will be one of the outcomes," thus predicts an IAPHC member.

The news this summer has been a simmering stew of confusing signals.  Where is the print industry headed?  Better days?  Sideways? Oblivion?

"The single biggest impact on our business was the Internet - it dramatically cut our print volume.  We saw our clients opt to use the Web instead of printing brochures and other marketing related materials.  This drop in print volume led to overcapacity in the marketplace as a whole, which in turn led to brutal price competition."  Dennis Watt, CEO of Watt/Peterson, a Minnesota firm with a proud history of award winning printing as it shocked the local market with the news it would close.

The easy conclusion might be that more and more printers will be closing.  Indeed, all summer long, well known firms in Toronto, Greensboro, Kansas City, Dallas, New York (and maybe your town too) stunned their markets with the news they were going out of business.

In mid July, the PIA reported a 12.5% decrease in the number of printing plants in the U.S. since 1993 and noted that most of the 6,795 plants that had seemingly "gone away," were plants that employed less than 10 employees.  At the other end of the spectrum, large plants had actually increased their number although that would be an obvious result of the rapid consolidation in recent years.  According to Dr. Ron Davis, chief economist of the PIA, "Generally, the plants that are closing are smaller plants with less than 10 employees."

Ironically, as we chatted with printers around North America, it was the smaller shops who seemed to be avoiding summer doldrums.  From Connecticut, to St. Paul to Seattle we heard from small shops setting internal records.  How can this be?

Are small shops being propped up by the consumer spending we read so much about?
Are small shops more nimble in the digital saber dance?  Are small shops more adept at dealing with the instant gratification demands of today's digitally enabled clients?

We suspect all of the above are factors, and suspect that some of the busy small shops are benefiting from the sales volume left on the table by the thousands of now closed shops.  We would also note that one time small shops sometimes grow up and become far larger enterprises through external acquisitions.  Therefore, a cutting edge firm like Line and Tone found it prudent to merge with Target Graphics in the New Jersey market; and Suttle Press, an expertly managed firm in the southern Wisconsin/Chicagoland market saw opportunity in acquiring another family owned business - Straus Printing in Madison.  All these companies have IAPHC connections and have been active participants in the marketing synergies they find in entering the International Gallery over the years.  We do not think this is mere coincidence.

Meanwhile the big dawgs found the summer sledding rather slow as many firms returned to their roots in basic ink on paper operations.  Marc Reisch, the CEO of Quebecor World USA said on July 16th:  "This has been a very tough first half."  But he further noted that Quebecor remains very comfortable with "print as a viable medium," and he predicted:  "Not only is print here to stay, there is still some very healthy growth ahead."

On August 14th, Banta Corporation said that second quarter sales for its print segment were down almost 14% to $226 million and noted a 10% reduction in advertising page counts in magazines, and an inventory bulge in educational books and products.

Mail-Well continued its new strategic direction of divesting itself of its Label Printing and Printed Office Products segments and plans to be able to return to a more targeted focus on commercial printing and envelopes by the end of the year.

Bowne sold its commercial printing operations in Montreal to the existing management group in early July, but by August it said the financial printing outlook was becoming even more bleak.

Meanwhile Consolidated Graphics showed at least glimmering signs of having turned the corner.  In late July, CEO Joe R. Davis said:  "Longer term, we believe that our national accounts strategy also offers significant growth prospects.  By leveraging our network of 63 companies in key markets across the country, we successfully sell our services to national corporations who are interested in simplifying their supply chain.  This strategy allows us to reach large customers through our nationwide network of companies while maintaining our focus on service levels that can only be provided by a local printer."  Mr. Davis says his firm now has 10 such national accounts.

Perhaps printers of this size were also taken off their game by the dotcomet excesses.  Now, with a renewed emphasis on the "gal what brung 'em to the dance,"
optimism can actually be detected only a few inches below the radar screen.  Quebecor World's Mr. Reisch actually said his firm had hit the acquisition trail once again.  And on August 27th the PIA's Dr. Davis predicted that the North American print economy would rebound in 2002.

Of course, events of September 11, may utterly change all that.

The Really Big Shew in Chi Town

The Print 01 show was of course marred by the horror on the East Coast.  But even before the cataclysm, some folks wondered if the aisles seemed a bit more empty this go-around.

In one sense, the big news didn't require being at the show.  Any savvy Internet surfer knew that FujiFilm USA had announced plans to acquire PrimeSource, as well as Heartland Imaging and Graphic Systems, a few days prior to the show; and although the news of Hewlett-Packard acquiring Compaq certainly dwarfed the announcement a few days later that H-P would also acquire the balance of the stock it didn't already own in Indigo, it was the latter news that trumped many other Print 01 news releases.

And while we think the news about Indigo is important -- we recall the comment of Carly Fiorina when H-P invested its initial $100 million into Indigo:  "Our research shows that, today, more than 96% of printed pages are produced by commercial printers.  It's a market that has yet to fully reap the benefits of the digital era,"  we think the ongoing digital debate remains fascinating and still unclear after Print 01.

One show attendee remarked:  "My point is that you go to these shows to see if there is a certain technology breaking free of the pack so you can make the right business decision.  I went to Chicago looking for some answers and left with questions!"

A week before the show, the Wall Street Journal ran a provocative story comparing the Xerox FutureColor to the Heidelberg NexPress offering.  The FutureColor which was re-branded at Print 01 as the DocuColor iGen3, was memorably described in the Journal as being 7 feet tall and as long as a Winnebago (hopefully with better mileage!)

The Journal succinctly observed:

"The new machines aren't copiers, but giant digital printers.  With a click of the mouse, pages with text and image are transferred from computer directly to a press.  The machines are most cost effective for runs up to 5,000 pages, a range that encompasses the vast majority of corporate printing jobs such a product brochures.   For larger runs, color offset printing involving plates and proofs will remain the most economical solution."

The article also revealed some less than genteel comments from the main protagonists.  Anne Mulcahy, Xerox chief executive, forecast that her firm would dethrone Heidelberg by 2002, and she opined that the NexPress machine offers no major technology breakthroughs.  Heidelberg's Chairman Wolfgang Pfizenmaier retorted that the FutureColor is more of an oversized copier rather than a sturdy press and he made light of Xerox and click counts:  "Our strategy is not to fool our customers with crazy figures."

While some experts give the edge to Heidelberg, we draw the reader's attention to the news from the Xerox Research Center of Canada, which reported on 25 July,  that it had developed a breakthrough technology yielding color dry inks or 'toners.'  The technology is called emulsion aggregation (EA) eh?  The EA Technology process creates small toner particles that are precisely controlled in size and shape and color so that color images from xerographic equipment display image quality rivaling ink based offset color printing.  As we have noted before, Xerox Canada has a well deserved reputation for digital leadership, indeed our attendees at the 82nd IAPHC Convention in Toronto in August heard a fantastic vision for a digital printing future from Helene Blanchette of Xerox Canada and the Montreal Club.  The multiple digital thrusts from Xerox with the iGen3,  the EA Technology and the new partnership with Presstek all portend a potent Xerox cocktail that may still surprise the print world pundits.

The digital debate is just beginning.  It's more than press versus perceived overgrown copiers, and it's more than being merely run length sensitive; it's about a printer making the right choice to survive.  The attendee we referenced above didn't get the help he needed to make survival decisions.  That is the challenge before all industry suppliers -- if they are to remain relevant they must help lead the way.  Printer's needs have moved beyond consultative selling.  They need leadership that shows the way to lasting digital success.

One IAPHC member suggests that the major vendor players in the printing business five years from now may very well be Heidelberg and Xerox; and Hewlett Packard and maybe Canon too.  Three of those have heavy computer systems and systems integration backgrounds and that may very well become more important than iron manufacturing expertise in the digital economy.

We found the words of Mark Dance, CEO of CreoScitex to be compelling:  "Printers will face many choices over the next decade involving business systems and new technology.  Those decisions will determine a printer's success and even survival.  It's survival of the fittest."

Mr. Dance's comments were made not at Print 01, but at the 7th Annual World Print Congress in Beijing, China on May 22, 2001.  Reminding us once again, that the printing industry of today and tomorrow, is inalterably both global and digital.

Want to Adobe-Size your orderflow?

Our good friend Lonn Lorenz of the San Francisco Club works at Adobe Systems as an evangelist for the ways in which printers can leverage Adobe expertise in building their printing and graphics businesses.  Adobe has teams all over the world working with printers to help them use Adobe software more effectively.  Lonn has been working with those teams and has developed a number of free offerings.  Once such development is called the Adobe Partner Finder an online resource where printers can register into a database and then are located when a designer or anyone else searches the database to locate printers in a geographic locale or by a given specialty.  Lonn is not going to try to sell you anything, he merely wants to make sure you are aware of this free opportunity.  We think highly of Lonn and admire his passionate expertise.  If you would be interested in learning more, please contact him at llorenz@adobe.com

As if to underscore the power of this approach, our International Gallery Chairman Dan Marantz recently accessed the International Gallery of Superb Printing Database in search of printers who had entered a specific kind of project in 2001.  He found 4 such printers - Offset Impressions in Reading, PA. Suttle-Straus in Madison, WI, Connecticut Printing and Graphics in Danbury, CT and Applied Printing Technologies in Moonachie, NJ.

E-note to Dan Marantz -- maybe you should talk to Lonn about the synergies of an Adobe International Gallery sponsorship and very helpful database growth?

We say again, it's a global AND digital world.  Are you ready?

Club and IAPHC News

We were able to reach via e-mail four members of the New York Club of Printing House Craftsmen, Vince DiPalma, Helen Marsh, Joe Prestino, and Ralph Locascio.  Blessedly, all were spared immediate pain this week.  Yet, as the Six Degrees of Separation philosophy reminds, we will all know someone, who knew someone.  May they rest in peace.

International Printing Week

The planning is underway in many Clubs to mark a festive International Printing Week, January 13-19, 2002.  The theme this year is "Celebrate the POWER of PRINT."

IAPHC Headquarters has received a quantity of 2002 IPW key chains from the International Printing Week chairman Dr. John Leininger.  The cost is a mere $1.00 U.S. each.  The key chains make for very appropriate gifts for Club Board members or perhaps as speaker mementos.  Let us know if you would like to order some key chains.  If you have any questions about powering up your celebrations, please feel free to contact John at ljohn@clemson.edu

GTI Light Tables

Through the generosity of Mid-Hudson member company GTI Graphic Technology, the judges of the International Gallery of Superb Printing were able to review your entries on Portable Viewing Stands.  These stands retail for $395.  Now however, the stands used for judging (lightly and lovingly) can be had for only $299 plus S/H.  Every judge commented on how great these stands work.  If you would have an interest in obtaining a stand, please contact International Gallery Chairman Dan Marantz at dmarantz@aol.com

Platinum Reserve Gifts

The IAPHC Board would like to thank the following for their generous gifts to the Platinum Reserve Fund.  These gifts were received at the Toronto Convention:

$1,000 The Chicago Club of Printing House Craftsmen in memory of the son of Jim and Nancy Chiero
$ 500 Superior Printing Ink Company
$100 each from the Adirondack Club, the Montreal Club, Dr. John Leininger, Tom Blanchard, Ray Rafalowski, Cindy Johnson, Bill Leahy

Toronto Convention Awards and Accolades

The IAPHC Board salutes the winners of the various awards which reward members and Club for their fantastic dedication to Craftsmanship.  Look for more about these winners in the upcoming issue of the IAPHC Communicator.

International Craftsman of the Year -- Stewart A. Graham of the Lima Area Club

Governor of the Year -- Bill Orr of the Fifth District

Van Hanswyk-Jasser Award -- Linda Laney, 3rd District Governor, Buffalo Club

International Gallery go-getter contest winner -- Arthur Mole, Vancouver Club

Chairman's Citations -- Anthony Sarubbi, New Jersey/North Shore Club, Kathy Schoenick, Madison Club, Frieda Sarubbi, New Jersey/North Shore Club, Don Landers, San Francisco/Diablo Club.

Club Bulletin Contest Best of Show -- Kathy Schoenick Madison Area Club

Club Membership Top Recruiters -- Lou Woods, Des Moines Club, (62) Chris Nail, Jacksonville Club, (17) Howard Drayson, Jacksonville Club, (14) Blair Dreyfus, San Francisco Club, (14) Richard Jones, Los Angeles Club (13).

Club of the Year Winners:
Large Club  - San Francisco Club, Blair Dreyfus president
Mid-Size Club - St. Louis Club, Pierce Conley president
Small Club - East Bay Club, Wendy Greenberg president

We congratulate all the winners, and further thank the members of the host committee of the Toronto Convention -- Bob Dale, Jay Mandarino, Ralph Pike, Catherine Wilson, Marie Thomson, Doug Barnard, Robin Solomon, Karen Solomon.  You folks did a fabulous job, as Mark Benkoski, president of the Pittsburgh Club wrote today:

"I thoroughly enjoyed Toronto.  It was great to meet with other professionals in the industry and the town was an excellent choice for the Convention."

The new Executive Officer team of Tom Blanchard, Chairman, Howard Drayson, Vice Chairman and Bill Orr, Secretary Treasurer was elected and installed at the Convention; and the International Gallery Best of the Best Awards show was a splendid highlight.  More about Convention doings will be forthcoming in the IAPHC Communicator.

This writer would like to offer a special thanks to two members of the IAPHC Board whose service ended (at least for now) after many years on the Board.  Frieda Sarubbi has made tremendous contributions as our Procurement Chair (and before that as International Printing Week Chair and Club Bulletins Chair); her partner Tony Sarubbi has played an equally huge role in the success of the IAPHC in recent years as he went through the Executive offices.  We trust that neither Frieda nor Tony will become strangers, they have been too important.

Support our Sponsors


Eighteen industry suppliers provided support for the 27th International Gallery of Superb Printing in 2001.  They are:

PrimeSource Corporation, Kohl & Madden, Heidelberg, Fuji Photo Film, Finch Paper, Kodak Polychrome Graphics, Neenah Paper, Mitsubishi Litho Presses USA, Mohawk Paper, AB Dick, Western States Envelope, MyFujiFilm.com, Komori America Corporation, Karat Digital Presses, a Division of KBA America, Inc., MBO America, Independent Machinery, GTI Graphic Technology and Worzalla.

Mohawk Paper, Karat Digital Presses, Komori America and MyFujiFilm.com are all first time sponsors.

We are indebted to each of these firms for the generosity of their commitment to our premier program, and encourage all members to support these firms in turn.

Closed circuit to Laura Shore at Mohawk -- some entries from the San Francisco Club were Mohawk Superfine promotional pieces, and they were winners!

The 2002 International Gallery sponsorship drive has already begun.  If you would like to see your firm become a sponsor of this wonderful event, please contact this writer.

Y'KNOW Requests

Your Knowledge Network Obviously Works (Y'KNOW?)

We distributed an article at the Toronto Convention titled Gee Gallery!  It tells the story of one International Gallery entry from Modesto, California and shows how Gallery can lead a firm to new business possibilities.  If you would like a digital copy of the article please e-mail Lesley Addy at laddy1069@aol.com and she will speed you a copy.

Lesley can also provide any Club bulletin editor or interested member special news releases for all 18 of the International Gallery Best of the Best winners; for the 2002 IAPHC Mid-Winter meeting at the Excalibur Casino in Las Vegas; or the 2002 IAPHC Convention in Albuquerque, NM.

1) From member-at-large Roger Buck of Ward/Kraft:  We have a new division that sells a dye sublimation system to small print shops and photo shops.  It's used for making very small runs of ad specialty's like 2 coffee cups, name badges, tile murals, t-shirts, etc.  It's really a cool system and inexpensive.  If anyone is interested in learning more, have them contact me via e-mail at RBuck@WardKraft.com

2) From New Jersey member Pam Conover of Conover & Associates:  If your company needs help marketing it's services contact Pamela Conover, Conover & Associates.  We consult nationally with printing and graphic arts firms to create, implement and monitor marketing programs.  Program fees are flexible and affordable.  Please e-mail pamconover@aol.com

3) From Omaha member John Bergman:  I need information from anyone in the newspaper inserts area.  I need samples of different runs, and specs on what is most economical to run at each house plus preferred paper stock samples.  This project is not limited to the Midwest although initially it would be run in Omaha, Kansas City, Denver, Chicago, Des Moines, or St Louis.  Any interested parties contact me at jbergman@oriental.com

4) From Sierra Nevada member Marjie Swiatek of Dynagraphic Printing:  I would like to hear from anyone with expertise in the field of microencoding; if you can help please e-mail me at maswiatek@aol.com

5) From Mike Murtaugh at MJM Printing & Graphics:  I secured a large piece of online business, and need the form of contract to present to the client.  Has anyone seen such a document?  You can reach me at mjr@mjmprinting.com

6)  From Akron member Mark Day of Daybreak Graphics:  Is there a member operating a Heidelberg 74 DI?  My digital printing needs exceed the limitations of the Quickmaster DI's 12 x 18 format.  Specifically, I am looking to produce short run posters (200-500) with a trim size of 18 x 24".  I'd love to do business with a fellow IAPHC member.  You can contact me at mday@daybreakgraphics.net

7) From Roger Buck at WardKraft:  Our comp department is having a problem.  We have a Lino 530 using 18" Kodak film.  The problem is that it takes several feet for the film to run out square.  The technicians say this is normal and sometimes it may take up to 30' for the canister to get evened out.  If you have any ideas please contact Steve Sinn our comp manager at ssinn@wardkraft.com

8) From Tony Sarubbi of Universal Press and the North Shore/New Jersey Clubs:  I have a piece we are quoting on that is a bit different.  Part of the concept is a manner of winning a prize by placing a red filter on your TV screen when a specific ad runs.  When you see the print (three process colors, yellow, cyan, magenta) all you see is a series of dots.  When you place a red filter over the top and place it against your TV screen you can now read type.  Almost like a 3D effect.  Can anyone tell me what this process is called, who does it, contact names or numbers?  You can contact me at asarubbi@universal-press.com

9) From member-at-large Barry Gagnon of the City of Burlington in Ontario:  I am looking for any information on printing performance indicators.  We have a small press, 2 copiers, (1 digital) a network colour copier etc.  You can reach me at gagnon@city.burlington.on.ca

For Sale

Walt Gutowski of the Grand Rapids Club has two pieces of equipment for sale:

a 3M 1124 plate processor, model # 1124AG

a Nu Arc Ultra Plus Flip Top Plate Maker Model FT32V3UP-KR

Contact Walt at walt@swiftprinting.com  if you have an interest.

2001 International Gallery Winners

The winners from the 27th annual International Gallery were announced at the Toronto Convention.  We are shipping all winners as quickly as possible.  If you would like to see yours added to the top of our shipping list, please just ask.  The International Gallery submitted more than 3000 world class entries to its International panel of judges for the third consecutive year.  Once again, the judges were bowled over.  We applaud all our winners, and hope you have a box already filling with potential submissions for the 2002 event.

That's all Folks!  --30--

Yours in Craftsmanship,

Kevin Keane
IAPHC
7042 Brooklyn Blvd
Minneapolis MN 55429 USA
800-466-4274
http://www.iaphc.org/