IAPHC members should know about two important benefits:

The Print Council has produced a new 24-page marketing brochure demonstrating the extraordinary value and effectiveness of print communications.

Entitled "Why Print? The Top Ten Ways Print Helps You Prosper", the full-color brochure is the first in a series of materials The Print Council is making available to printers to influence media decision makers' appreciation of the value of print.

1) All IAPHC members are encouraged to use any and all elements of the “Why Print” brochure in all marketing materials. It is free, and must include proper attribution to the Print Council. The Printer files will be available on-line shortly.

2) The Research tab on the website contains specific verifiable data/information that was compiled by RIT's School of Print Media. There is specific data on different types of print products effectiveness.

http://theprintcouncil.org/WhyPrintBrochure.pdf

             www.theprintcouncil.org

The Print Council is a business development alliance dedicated to promoting the greater use of print media.

Formed by leaders across the spectrum of the graphic arts industry, The Print Council's goal is to influence and promote the greater use of print media through education, awareness, market development, advocacy and research

.In addition, the council will work closely with industry associations, ongoing initiatives, and relevant user groups that share common goals.

Founding members represent a range of industry interests from commercial printers to industry suppliers and software and services providers.

IAPHC Headquarters ~ 7042 Brooklyn Blvd. ~ Minneapolis, MN ~ 55429
800-466-4274 ~ www.iaphc.org